AI-driven CRM, built for SUT

One student record.
Four teams. Zero lost leads.

Elsewedy University CRM unifies marketing, admissions, student life and the call center on a single AI-augmented platform — so every inquiry is captured, scored, routed and answered in minutes, not days.

< 1 min
From inquiry to assigned owner
100%
Inquiries auto-scored by AI
4
Departments, 1 record
RLS
Row-level security by dept
crm.sut.edu.eg / admissions
Inquiry · 142
Sara M.
94
Mechatronics · IG
Omar A.
90
Mechatronics · IG
Layla K.
86
Mechatronics · IG
Application · 64
Yousef R.
89
Mechatronics · IG
Nour H.
85
Mechatronics · IG
Karim S.
81
Mechatronics · IG
Offer · 23
Mona T.
84
Mechatronics · IG
Hassan E.
80
Mechatronics · IG
Dina F.
76
Mechatronics · IG
Capabilities

Everything a modern university CRM needs.

Built from the ground up for higher-education workflows — not a generic sales CRM bent into shape.

Unified inquiry intake

Web forms, WhatsApp, calls and walk-ins all land as one contact record with UTM attribution.

AI lead scoring

Every inquiry is scored 0–100 with reasoning, summary and a suggested next action.

Stage automations

Inquiry → application → offer → enrolled, with auto-tasks, reminders and SLA timers.

Auto-drafted replies

Email and WhatsApp drafts in one click, grounded in your knowledge base and program catalog.

Campaign analytics

UTM attribution, lead-source ROI and pipeline conversion charts for the marketing team.

Ask SUT copilot

Internal assistant that searches contacts, applications and KB articles in natural language.

Departments

Four teams. One source of truth.

Each department gets a tailored workspace — but every interaction lives on the same student record.

Marketing

UTM attribution, lead-source analytics, form builder and campaign ROI.

  • Form builder
  • Source ROI
  • AI segments

Admissions

Inquiry-to-enrollment pipeline with AI scoring and stage automation.

  • Kanban pipeline
  • Auto-assignment
  • Offer tracking

Student Life

Cases, engagement and AI sentiment analysis on student feedback.

  • Case routing
  • Sentiment AI
  • Event sign-ups

Call Center

Unified inbox, call logging, AI summaries and next-best-action.

  • Call transcripts
  • Auto-summaries
  • Ticket routing
Powered by Lovable AI

Automations that save your team hours every day.

Not buzzwords — concrete automations that fire on real events in your CRM.

  • AI lead scoring
    Every inbound inquiry scored 0–100 with reasoning and recommended next action.
  • Smart routing
    Leads auto-assigned to the right department based on program, channel and language.
  • Ask SUT copilot
    Staff query contacts, applications and KB articles in natural language.
  • Auto-drafted replies
    Email and WhatsApp drafts ready in one click — staff just reviews and sends.
  • Call summaries
    Paste a transcript, get sentiment, key points and next-best-action.
Ask SUT
You: Which 3 leads from Instagram last week should I call first?
Ask SUT: Based on score & recency, prioritize Sara M. (94, Mechatronics scholarship), Omar A. (89, scholarship enquiry), and Layla K. (86, engineering preview event).
Automation just fired
→ New inquiry from instagram_oct_campaign
→ AI scored 91 — assigned to Hala (Admissions)
→ WhatsApp draft generated and queued for review
Security & Governance

Built on enterprise-grade foundations.

Student data deserves more than a spreadsheet. Every record is protected by row-level security and scoped to the department that owns it.

Row-level security
Postgres RLS scopes every read & write by department and role.
Role-based access
Marketing, admissions, student life and call center each see only what they need.
Audit-ready
Every status change, assignment and AI action is timestamped and attributable.
GDPR-friendly
Explicit consent capture on every public inquiry form.
policy
CREATE POLICY contacts_read_dept
  ON public.contacts
  FOR SELECT TO authenticated
  USING (
    can_access_department(department)
  );
Every table — contacts, applications, cases, call logs — is gated by the same department-scoped policies. No application code can accidentally leak data across teams.

Ready to unify your student journey?

Open the workspace, sign in with your SUT account, and start scoring leads in minutes.